About Virtue Rockwall
Bringing unique, sustainable wall surfaces to life — trusted by architects, designers, and homeowners.
Who We Are
A Family-Run Business Built on Craftsmanship and Innovation
At Virtue Rockwall, we are proud to be a family-run business that puts care, quality, and personal service at the heart of everything we do.
Our journey began with a search for something truly different — a surface material that would stand out and bring walls to life in ways traditional finishes can’t. Today, we work closely with interior designers, architects, and homeowners to bring creative visions to life — using Econiclay Rockwall, a surface unlike anything else on the market.
Every project we take on is approached with the same attention to detail, professionalism, and dedication to helping our clients create stunning, one-of-a-kind spaces. Whether you’re designing a feature wall, transforming a commercial space, or refreshing a home, we’re here to guide you every step of the way — from concept to completion.
Why Choose Rockwall?
Eco-Friendly & Sustainable
Made from natural clay and recycled minerals.
Class A Fire Rated
Non-combustible and certified for high-spec projects
Flexible & Versatile
Create curves, feature walls, and more.
Lightweight & Durable
Strong, long-lasting, easy to handle.
How We Work
From first conversation to final installation — here’s how we help bring your vision to life.
Personalised Support
- One-on-one consultation to understand your design needs.
- Expert advice on choosing the right style.
- Samples available to help you decide with confidence.
- Collaborative approach with designers, architects & homeowners.
Seamless Process
- Guidance on technical specifications and installation.
- Flexible options to suit residential and commercial projects.
- Fast access to stocked colours and styles.
- Ongoing support — we’re with you every step of the way.
Why Virtue?
Exceptional Design
Unique wall surfaces that become focal points and enhance the aesthetic of any room.
Quality Assurance
Premium materials offering lasting performance and visual impact.
Personalized Service
Family-run values ensure a dedicated, personal approach tailored to your project’s needs.
Experience Rockwall for Yourself
To truly appreciate the quality and unique textures of Econiclay Rockwall,
arrange a visit or request a sample to see and feel the difference.